Forward PC (Product Catalog) is a single point of preparation and configuration of the company's offers provided to customers and subsequently charged in the Forward Billing system. The system allows to significantly simplify and accelerate the preparation and launch of new offers on the market, the formation of new packages and marketing campaigns.
The area of application of the centralized information storage for Forward Product Catalog products and services are companies that actively use various marketing programs to attract and retain customers. These could be telecom operators, banks, insurance companies, marketplaces, etc. Also this list may include companies that sell services of third parties, offering them as part of their package offers and leading independent mutual settlements with customers.
The marketing level contains tools for building offers and realizes in itself many possibilities for allowing or restricting access to certain products of subscribers in different segments.
There is a flexible option to customize the company's product line. Each product includes a set of basic and additional services provided to the subscriber.
Each additional service may be mandatory, available for the subscriber and activated by default, available for the subscriber and not activated by default.
The billing level contains a set of objects with the help of which the flexible mechanisms for the provision of offers (products, services, additional services) incorporated at the marketing level are implemented in the pricing model of the system.
Any marketing proposal, regardless of the level of its provision (product, service, additional service) must be projected on the billing level objects, among which the following types should be distinguished:
At this level, the action or offer is configured in terms of executing all the necessary commands on switching equipment or in external IT systems.
These levels are based on technical aspects and all the necessary parameters, they are integrated into a common IT scheme for the physical implementation of the proposals.
The result of performing actions performed at this level is the inclusion of additional services on equipment, changing profiles and individual parameters, changing tariff plans, etc.
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