Forward CRM is a modern multifunctional platform designed for customer relationship management. This product is a powerful tool for improving the quality of customer service, storing the history of communication with them, analyzing and processing the information received to build targeted offers.
The scope of the system is the automation of sales business processes and customer interaction. Using Forward CRM allows you to build and optimize customer service business processes for maximum results, as well as solve a wide range of tasks facing commercial services of a modern operator.
Modern CRM systems and Forward CRM, in particular, are a grouped set of consolidated customer information necessary for its operational service and operate on the principle of "one window", that is, all information necessary for decision making is provided to the seller in a single structured form.
Forward CRM allows you to customize the output parameters in the form and sequence that is convenient for the company's sales department. This feature significantly increases the speed and quality of customer service and, as a result, affects their loyalty.
A typical example of the close integration of CRM with other systems used by the company can be considered the use of “Forward PC Showcases (Product Catalog)” in the customer's card, when the system analyzes the subscriber profile and offers the seller a filtered and sorted list of company offers available to this client. Also, when integrated with the company's call center, the system allows you to automatically open a customer card when identifying the caller by the incoming number.
The security system used in Forward CRM allows you to configure visibility and accessibility only to those objects and interfaces of the system, access to which is necessary for the user by job duties. Also, this feature allows you to differentiate access to various information on the company's branches and individual points of sale of services of the operator.